Introduction: In a surprising turn of events, Apple has announced a halt in the sales of its latest smartwatches, the Series 9 and Ultra 2, in the United States due to an ongoing patent dispute. This move is in response to an order from the U.S. International Trade Commission (ITC), which found that these devices violate the patent rights of medical technology company Masimo. As the controversy unfolds, potential implications for holiday sales, future device developments, and the broader smartwatch market are coming to light.
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Background: The dispute revolves around the technology enabling the blood oxygen feature in Apple’s Series 9 and Ultra 2 smartwatches. Masimo, a California-based health tech company, claims that Apple’s devices infringe on its patent rights. The ITC order, currently under review by President Joe Biden until December 25, could result in a ban on importing Apple Watches if upheld. Apple has decided to preemptively comply with the ruling, pausing sales from December 21 on its website and December 24 in retail stores.
Impact on Holiday Sales: Despite the sales pause, industry experts, such as Ryan Reith from IDC, believe that Apple’s holiday sales in the U.S. won’t be significantly affected. The full impact of the ban, if it occurs, is anticipated to manifest in January and February, traditionally slower sales months for Apple. The company holds a substantial share of the global smartwatch market, with approximately a quarter, according to Counterpoint Research.
Future Implications and Apple’s Response: The potential ban raises questions about Apple’s ability to use the disputed blood oxygen sensor technology in future devices. Apple remains optimistic, asserting that it believes the ITC’s finding is erroneous and plans to appeal the decision to the Federal Circuit. Masimo CEO Joe Kiani has expressed openness to negotiating a deal with Apple, emphasizing the importance of protecting intellectual property rights.
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Alternative Options for Consumers: During this sales pause, the Apple Watch SE, which lacks the blood oxygen sensor, remains available for purchase, offering consumers an alternative with similar core features. Additionally, older models like the Apple Watch Series 8, though discounted, might serve as viable options for those seeking Apple’s latest technology.
User Concerns and Questions: As the controversy unfolds, potential buyers may have various questions about the Apple Watch Series 9. Some of the common queries include:
- Is Apple Watch Series 9 worth it?
- Does Apple Watch 9 have ECG?
- When can I order Apple Watch 9?
- How much will the Apple Watch 9 cost?
- What is the difference between Apple Watch 8 and 9?
- What’s the difference between Apple Watch Series 9 and SE?
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- Is Apple Watch Series 9 worth it?
- The worth of the Apple Watch Series 9 depends on individual preferences and needs. It offers improvements in performance, a brighter screen, and the new Double Tap feature. However, if you currently own a Series 6 or older, the upgrade might be more substantial than if you have a more recent model.
- Does Apple Watch 9 have ECG?
- The information provided in the article doesn’t specify whether the Apple Watch Series 9 has an ECG (Electrocardiogram) feature. To obtain accurate and up-to-date information, it’s recommended to check Apple’s official product specifications or announcements.
- When can I order Apple Watch 9?
- As of the information in the article, there is no specific date mentioned for when you can order the Apple Watch Series 9. The sales of Series 9 have been paused by Apple, and it’s uncertain when they will resume, pending the resolution of the patent dispute.
- How much will the Apple Watch 9 cost?
- The article does not provide information about the cost of the Apple Watch Series 9. Apple’s pricing for its products can vary based on the model and specifications. To obtain accurate pricing details, it’s recommended to check Apple’s official website or authorized retailers.
- What is the difference between Apple Watch 8 and 9?
- The article does not explicitly detail the differences between the Apple Watch Series 8 and 9. To understand the distinctions between these models, one would need to refer to the official specifications provided by Apple or reliable product reviews.
- What’s the difference between Apple Watch Series 9 and SE?
- The article mentions that the Apple Watch SE, which lacks the blood oxygen sensor, remains unaffected by the patent dispute. However, specific differences between the Series 9 and SE are not elaborated. For a comprehensive understanding, it is recommended to refer to the official specifications or product comparisons.